Diagnose the Real Reason Guests Aren’t Returning
Stop guessing why first-time guests disappear. Uncover where your church’s guest retention is breaking down—and how to fix it.
Stop guessing why first‑time guests disappear after one Sunday. The Second Visit Score™ looks at what really happens from first visit to second visit and shows you where your guest experience is breaking down.
In just a few minutes, you’ll get a simple snapshot of your church’s retention health across four key systems: Capture, Follow‑Up, Invitation, and Ownership.
You’ll see where guests are quietly slipping through the cracks and where a few focused changes could make the biggest difference.
That’s enough. No “consulting‑grade,” no “hundreds of churches,” no “60% more guests” yet.
Your Second Visit Score™: Four Key Systems Behind Guest Retention
Capture Score
How consistently do you identify, welcome, and collect usable contact info from first‑time guests?
Follow-Up Score
How quickly and reliably do you follow up with guests in a personal, meaningful way after they visit?
Invitation Score
How clearly and consistently do you invite guests to come back and take a simple next step toward community?
Ownership Score
Who actually owns guest follow‑up in your church, and how well do you track and review what’s happening with first‑ and second‑time guests?
